Working for such a creative and successful entertainment brand, Disney has given me the opportunity of working on a wide variety of projects for some of the biggest franchises in the world. My key responsibilities have been to concept, develop, test and deliver high quality user interfaces and experiences, utilising the latest web technologies to bring an array of theatrical releases to a European audience.
Harrods, the world's most famous department store, partnered with Disney to create the ultimate princess experience. I designed and developed the UI of the Bibbidi Bobbidi Boutique online booking system and landing pages, one of which is a permanent feature on Harrods.com. Delivering a luxury look and feel was essential, with a strong focus on photography with a minimalist colour palette and serif typefaces to bring the experience to life.
Built using Ruby on Rails, VGAMR is an online gaming community and a personal project that also acts as a sandbox to help develop and expand my skill set. Currently still in beta, with many substantial updates behind the scenes, early members will start receiving beta invites later this year. VGAMR features full login authentication, social network integration and media upload functionality. Stay tuned for more.
To celebrate Star Wars day 2014 across Europe, I led the online UI design and development to completely takeover Disney's online sites. From a full homepage focus on Disney online to a complete takeover of all Disney Store e-commerce sites, emails and marketing, Star Wars gained an incredible online presence for the May the Fourth weekend. Featuring HTML5 video content, responsive JS carousels and animated site-wide CSS theming.
Always striving to take the business forward, I pitched an array of content to key stakeholders of Disney Store, suggesting that the sites would greatly benefit from their implementation. I designed and developed the UI for all of these touch-screen optimised, jQuery-driven pages that have all been a huge success. Partnering with Disney Tickets has been a first for the business and the Gift Finder still boasts the highest conversion rate of any page on the sites.
After the launch of Disney Store's online revamp, I wanted to bring the UI of the mobile site more in-line with the new lifestyle-focused and clean design. Starting with a series of wireframes and storyboards, I detailed and presented a full mobile UI concept to spotlight the most popular products, categories and franchises with the goal of increasing Disney Store's mobile revenue and conversion rate.